{"id":478,"date":"2018-03-23T10:43:45","date_gmt":"2018-03-23T10:43:45","guid":{"rendered":"https:\/\/www.saiebologna.it\/strumenti-di-comunicazione\/"},"modified":"2025-12-12T09:47:40","modified_gmt":"2025-12-12T09:47:40","slug":"communication-tools","status":"publish","type":"page","link":"https:\/\/saiebologna-staging2026.senaf.it\/en\/communication-tools\/","title":{"rendered":"Communication Tools"},"content":{"rendered":"[vc_row equal_height=&#8221;yes&#8221; el_class=&#8221;my-1&#8243;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221;][vc_column_inner el_class=&#8221;py-lg-2 px-lg-5&#8243; width=&#8221;2\/3&#8243;][vc_column_text]\n<h2 style=\"text-align: left\">Free visibility for SAIE exhibitors<\/h2>\n<p class=\"subtitle\">Promote and advertise your participation in SAIE through the dedicated and effective tools we provide.<\/p>\n<p>To increase your visibility, in addition to the large-scale communication campaign, each company can rely on a range of <strong>specific and effective tools offered free of charge by the event<\/strong>.[\/vc_column_text][vc_separator][vc_column_text]\n<h4><strong><span style=\"color: #eb5b37\">1. <\/span><\/strong>Exhibitor Kit with free downloadable graphics<\/h4>\n<p>To maximize your company\u2019s participation in SAIE 2026, we have created ready-to-use and customizable graphic materials. You can integrate them into your website, newsletter banners, or corporate social media profiles. Use them to promote your presence at the event!<br \/>\n<a class=\"btn btn-lg btn-primary my-2\" href=\"https:\/\/drive.google.com\/drive\/u\/1\/folders\/1Ij6kQvv61mAT7PdBNX00D9OIi3d8gRRw\" target=\"_blank\" rel=\"noopener\">Download the Exhibitor Kit<\/a><\/p>\n<h4><strong><span style=\"color: #eb5b37\">2. <\/span><\/strong>Personalized digital invitation<\/h4>\n<p>Each exhibitor can send their clients a digital invitation card featuring the company name and stand location, an effective way to remind them of the appointment.<\/p>\n<h4><strong><span style=\"color: #eb5b37\">3. <\/span><\/strong>Advertising on the exhibition website<\/h4>\n<p>A powerful service that allows exhibitors to <strong>independently upload press releases<\/strong>, <strong>product news<\/strong>, and <strong>photos<\/strong>. Each company will receive an e-mail with a link to access its online page and upload content. These promotional materials will be available to all website visitors and to the press office.<\/p>\n<h4><strong><span style=\"color: #eb5b37\">4. <\/span><\/strong>Press news<\/h4>\n<p>The constantly updated exhibition website is visited by industry professionals, a qualified and highly targeted audience within the reference supply chain. A key tool for finding new qualified suppliers.[\/vc_column_text][vc_separator][vc_column_text el_class=&#8221;text-center&#8221;]\n<p style=\"text-align: left\"><a class=\"btn btn-lg btn-primary my-2\" href=\"\/en\/contacts\">Ask for Information<\/a><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;p-1 p-sm-3 p-lg-4 bg-darker&#8221; width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text]\n<h3 class=\"mt-0\">Exhibitors<\/h3>\n[\/vc_column_text][vc_wp_custommenu nav_menu=&#8221;5&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; el_class=&#8221;my-1 bg-gray&#8221;][vc_column el_class=&#8221;p-1 p-sm-3 p-lg-4&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_row_inner][vc_column_inner][vc_column_text]\n<h3>Promotion of the Previous Edition<\/h3>\n<p>Take advantage of the visibility generated by <strong>SAIE\u2019s extensive communication campaign<\/strong> across Italian and international trade magazines, national and local newspapers, newsletters, websites, social media, and one-to-one promotion.[\/vc_column_text][vc_column_text css_animation=&#8221;appear&#8221;]<span style=\"font-size: 24px;line-height: 20px\"><strong>35,000 <\/strong><\/span>copies of the <strong>visitor floorplan<\/strong> distributed <strong>for free<\/strong><\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>39 <\/strong><\/span> <strong>advertising pages<\/strong> in newspapers<\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>145<\/strong><\/span> <strong>radio<\/strong> advertising slots<\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>98<\/strong><\/span> <strong>newsletters<\/strong> sent<\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>55<\/strong><\/span> <strong>DEM<\/strong> mailings on technical portals<\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>311,838<\/strong><\/span>\u00a0<strong>professionals reached<\/strong> through informative newsletters<\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>101<\/strong><\/span> <strong>advertising pages<\/strong> in technical magazines<\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>61<\/strong><\/span> <strong>news articles<\/strong> in newspapers, magazines, press agencies, and radio<\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>43<\/strong><\/span><strong> reviews<\/strong> in Italian and international <strong>specialized magazines<\/strong><\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>784,774<\/strong><\/span> <strong>pages viewed<\/strong> on the website<\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>12,518<\/strong><\/span> <strong>Facebook<\/strong> followers \u2013 <strong>34,896<\/strong> people reached \u2013 <strong>19,914<\/strong> interactions<\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>7,485<\/strong><\/span> <strong>Twitter<\/strong> followers &#8211; <strong>79,400<\/strong> impressions<\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>2,053<\/strong><\/span>\u00a0<strong>Instagram<\/strong> followers<\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>3,365<\/strong><\/span>\u00a0<strong>LinkedIn<\/strong> followers<\/p>\n<p><span style=\"font-size: 24px;line-height: 20px\"><strong>189,365<\/strong><\/span><strong> website visits<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; el_class=&#8221;my-1&#8243;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221;][vc_column_inner el_class=&#8221;col-img&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1574762956844{background-image: url(\/public\/uploads\/sites\/9\/Strumenti-di-comunicazione-2.jpg?id=5285) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;py-lg-2 px-lg-5&#8243; offset=&#8221;vc_col-md-8&#8243;][vc_column_text]\n<h2>Paid Visibility Tools<\/h2>\n<p class=\"subtitle\">Request the <em>Sponsor Guide<\/em> to discover all the paid options available to boost your brand\u2019s visibility at SAIE.<\/p>\n[\/vc_column_text][vc_column_text]<a class=\"btn btn-lg btn-primary my-2\" href=\"\/en\/contacts\/\">Request the Sponsor Guide <\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=&#8221;yes&#8221; el_class=&#8221;my-1&#8243;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221;][vc_column_inner el_class=&#8221;py-lg-2 px-lg-5&#8243; width=&#8221;2\/3&#8243;][vc_column_text] Free visibility for SAIE exhibitors Promote and advertise your participation in SAIE through the dedicated and effective tools we provide. To increase your visibility, in addition to the large-scale communication campaign, each company can rely on a range of specific and effective tools offered free of charge [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18767,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/saiebologna-staging2026.senaf.it\/en\/wp-json\/wp\/v2\/pages\/478"}],"collection":[{"href":"https:\/\/saiebologna-staging2026.senaf.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/saiebologna-staging2026.senaf.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/saiebologna-staging2026.senaf.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saiebologna-staging2026.senaf.it\/en\/wp-json\/wp\/v2\/comments?post=478"}],"version-history":[{"count":3,"href":"https:\/\/saiebologna-staging2026.senaf.it\/en\/wp-json\/wp\/v2\/pages\/478\/revisions"}],"predecessor-version":[{"id":28587,"href":"https:\/\/saiebologna-staging2026.senaf.it\/en\/wp-json\/wp\/v2\/pages\/478\/revisions\/28587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saiebologna-staging2026.senaf.it\/en\/wp-json\/wp\/v2\/media\/18767"}],"wp:attachment":[{"href":"https:\/\/saiebologna-staging2026.senaf.it\/en\/wp-json\/wp\/v2\/media?parent=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}